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Potential Costs of a Bad Reputation

In corporate settings, businesses employ Human Resource (HR) and communications professionals because they help businesses grow, maintain good reputations, and avoid risk.


Municipalities such as Fredon are way too small for an HR team, public information officer, or professionals focused on building relationships with the public, but understanding these principles of management can help us save money and avoid risk.


I am a fiscal conservative who has watched these approaches lead to success while being part of the communications and community relations sides of the process.


As I watch more closely at the direction Fredon is headed, I fear the Township may face serious financial risks if what I see as inflammatory language made in public and online isn’t toned down.


Here are some examples of the potential added costs we might pay as taxpayers for low morale, an unwelcoming brand, and an unfavorable Township reputation.



I believe respectful collaboration and communication works best in managing these risks, increasing productivity, and finding solutions. A sense of calm and care will always go a long way too.

Some of the biggest losses we face might not be financial either. I’m disheartened at the amount of good neighbors who have discussed leaving Fredon because of their dissatisfaction with morale, and I understand their desire to be a peaceful community online and off.

If you feel this way too, I ask you to stay and give us some time. I know we can work together to turn the tone around to benefit us all.

Collaboration and good relationships will lead to accomplishing more together, save us money, and protect our reputation.


A renewed sense of community will be priceless too.



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©2022 by Laura Loves Fredon. Written by Laura Ciccolella. Designed by Laura Ciccolella. Paid for by Laura Ciccolella for Fredon BOE.

(Paid for by Laura Ciccolella for Fredon Township Committee up until April 2023. Then, paid for by Laura Ciccolella until August 2024 and now paid for by Laura Ciccolella for Fredon BOE.)

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